Original post 25 November 2017
The expanding and shrinking signage on Young & Jackson’s. Y&Js is a truly iconic place in Melbourne, and in fact one of the oldest, right on possibly the most important intersection of the city. The corner building dates from 1853, it then became the Princes Bridge Hotel in 1861, then Y&J’s in 1875, adding buildings either side over the years, and the exterior was restored to its 1920s state in 2003/4. It’s had advertising signage from at least the 1920s; they grew larger and more numerous until it was virtually covered billboards and neon signs between the 1960s-1980s, gradually reduced down to the current LED sign, built 10 years ago. Photos go back in time. I guess it’s better without any signs, the current one is so bright !, though the old neon signs that were just big letters had a certain charm.
Storey of Melbourne 