It was a surprise coming to see this, didn’t know it loomed quite so much ! The building is now on its fourth life; built as the #WertheimPiano factory in 1909, designed by #NahumBarnet, it then became the Heinz canned soup factory in the 30s with little change, then in 1956 Melb’s first commercial #TVstation moved in – #Channel9 (we never called it GTV9). Just been turned into apartments (of course), elegantly designed by @kerstin_thompson_architects, with a little cafe along a walk-thru into a courtyard, and the ex-#studio1 is the community room. Didn’t know this loomed quite so much.
Personally I think at least the front of the main building could have been offices or studios, most projects are just all residential maybe with a cafe, but how about some mixed uses ?.
Theres an awful lot of space behind, now being developed with a range of housing, some townhouses, and 4 blocks by by @hayball_arch, a bit lacking imho, and a large block for over 55s is next. 
Storey of Melbourne 