Original post 28 June 2020
The #DisplayBlock in #LittleCollinsStreet was an unusual response to the highly central site – it was built in 1921 as vertical shops, with only display cases on the ground level, advertising the 20 business upstairs (by ‘rapid lift’), all devoted to women’s wear, milliners, lingerie, dressmakers etc. Some of it was intact in 1985 when heritage consultant #GraemeButler took the last two photos – very annoying that despite it being in a heritage precinct by then, the #ArtNouveau sign on the front has disappeared, just the side one left, partly obscured by the 90s canopy.
Storey of Melbourne 